About Us

Santa Comes to Bay Street holds an annual Santa's Work Shop which uniquely partners shoppers with families and recipients that are in need of support from shelters in the Greater Toronto Area. Gift givers select families or individual recipients and help make their holiday dreams come true by putting together a Santa's bag for each recipient. Bag's contents includes everything from basic necessities to gifts requested by the recipients. In this way we have created a very personalized process where individuals can help those who are in need around the holidays.

The first Santa's Work Shop was held in 2003, it set the foundation for the creation of a charity - Santa Comes to Bay Street. Over the last 15 years the event has grown substantially, the 2016 event provided gift bags to over 1750 recipients.

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The SCTBS Team

The Board of Directors

Robert Cancelli, Chairman

Robert is a Managing Director with the Prime Services Group at CIBC World Markets Inc. He has been with CIBC for the past five years. Prior to CIBC, Robert worked as an institutional salesman and trader on both the buy and sell side in New York and Toronto. A graduate of Dartmouth College in the US, Robert has spent his entire career in the financial services industry. Robert in his role as Chairman has widened the reach and broadened the depth of SCTBS. As the Chairman, Robert has been instrumental in raising funds and awareness for SCTBS.

Mary Matthews CPA, CA, ICD.D, President and Co-Founder

During her career, Ms. Matthews held numerous senior positions with both public and private corporations in the financial sector, most notably VP CIBC, Global Cost Cutting and EVP Sprott Asset Management, sales and marketing. Mary was also very active in the charitable sector, holding the position of both Treasurer, and subsequently, President of Ontario Special Olympics.

In addition to her role on the SCTBS Board, Mary is also a Director of AirBoss of America (BOS/T), a public company.

Stephanie Orloff, President and Co-Founder

As a Co-Founder of Santa Comes To Bay Street, Stephanie has been an integral part of the Santa team. Her connections and marketing savvy have been instrumental in the growth of the charity over the past 10 years.  Stephanie spent most of her career in the financial services industry at Thomson Reuters.

Tracey Sanderson

Tracey is currently a Senior Marketing Manager with KPMG and has more than 20 years of experience in Marketing and Communications. She has been involved in community initiatives for several years, including serving as a Director of About Face, campaign lead and volunteer for organizations such as Free the Children, Rotary International’s Count Down to a Polio Free World, Toronto Jazz Society, and manager of her children’s school competitive swim team.

Eric Liaw, Treasurer

Before moving to Toronto from Vancouver in 2014, Eric has worked for financial institutions in different roles for 13 years. Currently, he's enrolled in Fashion Coordination and Styling program to pursue his career in the fashion industry. Eric is also a volunteer for CAFTCAD.

Sara McCready, Secretary

Sara has been involved with SCTBS since 2012. Her breadth and depth of experience spanning 18 years in the financial services sector, has honed her skills making her an efficient, competent and organized Secretary; attributes that are key to fulfilling the role of Secretary for SCTBS. Sara is currently a Compliance Officer at the Effort Trust Company. Effort Trust was established in 1978, and is a federally regulated financial intermediary, focusing on retail deposits, residential and commercial mortgages.

Sara previously held a variety of progressive roles during a 13-year career at OPTrust; one of Canada’s largest public pension plans, with assets over 19 billion dollars. She has worked in public relations, and marketing.

To see past board members click here